By

Design

BEHIND THE DESIGNINTERVIEW SERIES

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INTERVIEW•1 FEB 2024•53 MIN 22 SEC

Founders of By Beyond, Creative Studio focussing on Brand Identity.

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RoniDagan®

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RoniDagan®

TWO’S A COMPANY: COLLABORATIVE PARTNERSHIPS WITH BY BEYOND

Today we're thrilled to introduce Julia Descole and Miranda Lopez Durnbeck, the founders of By Beyond, a female-led creative studio where the language of branding is spoken through the lens of simplicity and artful design, gaining an exclusive behind the scenes perspective, as we openly discussed the challenges and successes of running a design studio, unveiling the determination and commitment that drive them on their journey.
AS

You recently started a video tutorial series. Could you take us through the decision behind that and how it's coming along?

RD

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.


AS

You recently started a video tutorial series. Could you take us through the decision behind that and how it's coming along?

RD

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.
What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.





IF YOU’RE EAGER TO DIVE DEEPER INTO THE WORLD OF DIGITAL DESIGN, AND CATCH UP ON OUR CONVERSATIONS WITH INSPIRING CREATIVES, JUST SEARCH FOR “BEHIND THE DESIGN” ON YOUR FAVOURITE PODCAST PLATFORM.

STRAN EM BERG

hat forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or 

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

What forms of narrative and documentation can do justice to a project characterized by constant change? It is impossible to survey the whole, draw a representative map or establish a universal chronology. Instead, individual stories, personal statements and subjective images are like multiple facets contributing their part to the bigger picture. Their function is exemplary rather than special – appearing as if selected by chance, dredged to the surface or washed upon the shore. What about the bigger picture they evoke, the Heitere Fahne– is it a place, a location, a building, or a shared idea?

AS

You recently started a video tutorial series. Could you take us through the decision behind that and how it's coming along?

RD

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.


IF YOU’RE EAGER TO DIVE DEEPER INTO THE WORLD OF DIGITAL DESIGN, AND CATCH UP ON OUR CONVERSATIONS WITH INSPIRING CREATIVES, JUST SEARCH FOR “BEHIND THE DESIGN” ON YOUR FAVOURITE PODCAST PLATFORM.

AS

You recently started a video tutorial series. Could you take us through the decision behind that and how it's coming along?

RD

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.


(AS)

You recently started a video tutorial series. Could you take us through the decision behind that and how it's coming along?

(RD)

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.

What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative process?”, “How do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.What I was thinking about, maybe six months ago, is the fact that although many of the people who follow me are people who might be interested in my services (like brand identity or web design), a lot of the people on there are actually individuals who are trying to learn about design, trying to develop their own careers, and gain an understanding of how this industry works.I get a lot of DMs and enquiries where people ask me “What's your creative procw do you acquire clients?” and things like that. So I really wanted to help those people and I thought the best and easiest way to do that was by releasing a tutorial of some kind. I have a lot in the works that will hopefully be able to help those individuals, such as communities, coaching, and that kind of stuff.Ultimately, I think that sort of idea came from feeling like there was a little bit of a lack of transparency in the industry between this kind of higher level and the bottom. I suppose I just want to, in whatever way I can, bridge that gap, because I know I would have really benefited from that when I was coming up.

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